Hospitality Events & Sales Appointments
Whether you are hosting a small private function, a large-scale hospitality evening, or an executive-level workshop, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers. Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many. But they can be a costly exercise and it is vital that you recruit the right buyers and that they are engaged enough in your product to turn up on the night!
This is where SFA can help. We can arrange meetings and produce guests lists for hospitality events, fam trips or other promotional events within both the corporate and association conference sectors. We are experienced at developing, managing and delivering this kind of business development activity to identify sales leads for clients and their partners. We have an excellent reputation and proven track record of recruiting high-quality buyers appropriate for the client and their destination or service.
Buyer recruitment is an extremely time-consuming process: from making the necessary number of calls to secure appointments or confirm event attendees to keeping track of interested contacts, co-ordinating appointment schedules and checking everyone’s availability. Commissioning SFA to do this work enables sales teams to spend less time in the office on administration and more time doing what they do best: networking and presenting their products and services to warm prospects and closing business.
Our services include:
- Developing and creating enticing event programmes which encourage participation but also provide an opportunity to present the client’s services.
- Researching suitable venue options; negotiating venue hire, catering and confirmation; liaising with the venue management with regard to requirements for food and beverage, audio-visual, room layouts, programme etc; and overseeing the management of the event on the day.
- Recruiting guests for the event including the identification of prospect lists, qualifying the prospects to ensure that they have an interest in the client’s market, making the necessary number of calls and emails to secure the desired number of guests, keeping track of interested contacts, co-ordinating any appointment schedules, confirming attendance and availability, and issuing instructions to guests.
- Producing a full profile on each guest giving information on their event portfolio, contact details and buying knowledge or criteria that SFA have ascertained throughout the campaign.