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Visit Britain

Visit Britain

Visit Britain, working closely with the UK Government’s Events Industry Board, launched an Event Support Programme in 2016 designed to help the UK secure strategically important business events in the coming years. Central to the development of this programme was the creation of a list of aspirational international business events, aligned to the industrial and academic expertise of the UK, and that could potentially make a contribution to positioning Britain as a global leader in certain industry sectors. After a nation-wide public tender, VisitBritain commissioned SFA in 2016 to undertake the work needed to establish this list.

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