Database cleansing and list development
Data cleansing is critical to maintaining the value of your database, as databases decay at over 30% a year.
SFA provide a data cleaning service which involves the manual screening of a client’s own data confirming mailing and contact details and deleting deceased files. Data can also be enhanced with additional prospects and information such as contact names, address, company size, annual budget for events etc. Data cleansing is an effective way to check and correct your business information, ensuring you always get the most from your database.
SFA can also develop prospect lists for marketing campaigns on behalf of your sales team with receptive prospects in a client’s target market. SFA can produce quantitive and qualitative research through internet searches, interviews over the phone or email and development of questionnaires, followed by comprehensive reporting on results. We can also carry out research to help you target organisations in a strategic way. For example, we are experienced at finding and connecting with companies or organisations that are running conferences that would suit your city or destination based on the topic or sector of that conference and how it matches with your own sector strengths.