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Experts in Lead Generation

The Team

The Team Lead generation, as well as lead qualification, requires particular skills. The talents needed to consistently find, qualify, recruit, motivate and convert prospects to leads are very different from those needed to close sales. SFA’s international team of multilingual staff, led by Sarah Fleming, h ..

Lisa Owen

Lisa Owen Lisa Owen joined SFA as Team Leader and Senior Account Manager in April 2016 to work on several new, large, international accounts. Lisa, previously Client Services Manager from Marketing Manchester, comes with over 15 years of experience in destination marketing and business tourism. Managing Director a ..

Elaine Hull

Elaine Hull Elaine has spent most of her career working in the customer service sector, having worked for 15 years with Barclays Bank plc and Next Retail plc. In her various roles as Customer Service Team Leader, Quality Service Coach and Servicing Programme Manager, she has developed a high level of IT literacy, a good ..

Clare Woollam

Clare Woollam Clare spent the first part of her career as an Underwriter in the Insurance industry, having worked for 12 years with Independent Insurance Co Ltd and then 9 years with Zurich. During this time she developed a high level of IT literacy, the ability to identify and convert sales opportunities, an excellent lev ..

Jane Breakspeare

Jane Breakspeare Jane has had a varied career - she started her working life in a clerical role in a government department and then worked for nearly fifteen years as an airline stewardess. She then spent ten years working as part of a sales team at BASF where she had responsibility for outbound selling as well as pre-and pos ..

Justine Lerey

Justine Lerey Justine graduated from the University of Rennes in 2010 with a BA in Foreign Trade & Languages. She is a native French speaker but is also fluent in English and Spanish, and even speaks a little Chinese. After joining the team in June 2014, she quickly learnt the skills for resear ..

Sally Jolleys

Sally Jolleys Sally has worked in the Retail sector for over ten years where she was responsible for sales, customer service, product design and supplier management, finance and administration in a small chain of furniture shops. She is well-organised and her efficient administration and organisation skills mean that she i ..

Sarah Waterworth

Sarah Waterworth Sarah joined SFA in September 2015 following three months on a temporary contract. During her previous career as a Recruitment Consultant, she gained excellent customer service and research skills and was very used to working in a fast-paced environment. The skills needed in Recruitment are very similar ..

Kathryn Yates

Kathryn Yates Kate has over 10 years of experience within the field of of research giving her a proficiency in the whole research process, from proposal writing and systematic literature reviews to data analysis and report writing. She has conducted research within a number of areas including stakeholder management, benefi ..

Nicole Peeters

Nicole Peeters Having joined the SFA team in September 2016, Nicole’s research capabilities and analytical approach make her a great asset to the team. With a background in translation, (copy) writing and digital marketing, she has developed excellent organisational skills and a great attention to detail througho ..

Scarlet Rajah

Scarlet Rajah Having made an excellent impression during a temporary contract at the start of the year, Scarlet joined the SFA team on a permanent basis in September 2017 as our hospitality event and buyer recruitment expert. Having graduated in Social Policy and Criminology and with years of experience in administrat ..

Caroline Karlsson

Caroline Karlsson Having worked in the tourism and travel industry for over 20 years, Caroline Karlsson brings a wealth of relevant experience to her job at SFA. Her background as a travel consultant, arranging itineraries and making travel arrangements, has given her excellent organisational skills that are easily transferabl ..

Alessandra Harrison

Alessandra Harrison Alessandra has worked for the past 20 years in a variety of industries including the Chamber of Commerce, Oil & Gas, Shipping & Logistics and Education. She has lived and worked in Italy, Asia, the Middle East and the United Kingdom. Her job roles have included International Consultancy, Strategic Pro ..

Nicola Peacock

Nicola Peacock Nicola joined SFA in January 2018 after a 3-year family career break. She has previously worked at Hewlett-Packard (HP) for over 13 years and has had a mixture of roles from marketing, business development, customer programme manager and finally direct sales in her last 7 years at HP. Nicola specialised in th ..

Lindsay Hartshorn

Lindsay Hartshorn Lindsay joined SFA in January 2018 with 10 years of experience in Advertising and Events. Since graduating college, she has working in ad agencies, event production, video game development and wedding planning. From Fortune 500 companies to owning her own business, the key to her success is the belief that cl ..

Doreen Seifert

Doreen Seifert Doreen is an experienced medical professional who has held senior management positions in therapeutic healthcare institutions for over 20 years. Originally from Germany, she has proven specialist skills in the assessment of clinical processes, consultancy and through her role as a lecturer. She is pleased to ..

Brittany Baker

Brittany Baker Brittany joined the SFA team at the beginning of 2018. She has a Bachelor's Degree in Psychology from the University of Arizona. After graduating she worked as a Counsellor at Mirasol Eating Disorder Recovery Centre in Tucson, Arizona where she is orginally from. Although being from the desert, she s ..

Hannah Phoenix

Hannah Phoenix Hannah joined SFA after graduating from the University of Chester with a first-class degree in International Business with Tourism Management. She is enthusiastic about the Meetings Industry and has a keen interest in destination marketing and management. Throughout her previous career, she has always held in ..

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